Whether you adore crafting cover letters or consider them tedious, it’s essential to recognise that many hiring managers still rely on these documents to assess an applicant’s personality, attention to detail, and communication skills. Consequently, mastering the art of writing an effective cover letter can enhance the likelihood of securing the job you aspire to attain. A well-structured cover letter and your CV are essential for landing your desired position. It showcases your expertise and qualifications and allows you to highlight specific situations, talents, and professional goals not covered in your CV. Before starting, review sample cover letters for effective techniques and tips to create a compelling personal statement for your job application.
Steps on how to write a cover letter
Do a proper research
Before writing your cover letter, conducting thorough research is essential by carefully reading the job description and requirements. As you review the job description, focus on understanding the company’s priorities and goals. Identify the specific outcomes and accomplishments from your previous experiences that align with the objectives outlined. Pay attention to the company’s key phrases and vocabulary, and incorporate similar language into your cover letter. By customising your cover letter in this manner, you can position yourself as an ideal fit for the role and impress the hiring manager with your understanding of the company’s needs and ability to contribute to its success.
Prepare your cover letter separately for every job
Ensuring your cover letter aligns with the specific job you are applying for is crucial. Penning a generic cover letter is a missed opportunity, as it fails to resonate with the recruiter or hiring manager. Your cover letter is a platform to demonstrate your genuine enthusiasm for working at the particular company, so seize this chance to make a strong impression.
Take the time to personalise each cover letter for every position you apply to. Achieve this by highlighting your skills and experiences that directly correlate with the requirements stated in the job description. For instance, if you seek a data analyst role that necessitates expertise in Microsoft Power BI, mention a specific example of a dashboard you built and how it positively impacted the company.
Add all contact details
To ensure easy access for the hiring manager to reach you, your cover letter should contain the following information:
Your Contact Information
- Full Name
- Address (including zip code – for ATS purposes)
- Phone Number with Area Code
- Email Address
- Date
Recipient’s Information
- Name of the Hiring Manager
- Name of the Company
- Address of the Company
Traditionally, your contact information is placed in the upper left corner of a cover letter document. If you’re sending an email, you can include your contact details beneath your signature at the end of the message. By providing precise and complete contact information, you facilitate the hiring manager’s ability to contact you, making the application process more efficient and effective.
Use proper opening statement
Begin your letter by extending a customary greeting, such as ‘Dear’ or ‘Hello.’ Please begin your introductory paragraph by stating the position you are interested in and expressing your enthusiasm for the role and the company.
Add background details
In the second paragraph, provide a brief overview of the background directly related to the position, emphasising key achievements, skills, and specialities that align with the job description. Focusing on one or two recent professional experiences will present specific details to showcase the measurable impacts that you have intimate.
Mention the achievement
In your following paragraph, highlight another significant accomplishment or skill that pertains to the job. Rather than restating information from your resume, it would be best to elaborate on specific narratives or examples that showcase your suitability for the position.
Conclude the reason why you suitable for the position
In the conclusion paragraph of your job application, summarise why you believe you are a good fit for the post. Be concise and express your enthusiasm for hearing back from the employer.
Add your signature last
To conclude, signing your name after a closing line, such as ‘All the best’ or ‘Sincerely’, is essential.
Examples of writing a Cover letter
Subject: Application for Brand Copywriter Position
Dear Hiring Manager,
I am happy to submit my application for the Brand Copywriter position at [Company Name]. I possess the necessary skills and passion for this role as an accomplished copywriter. My strengths include sharp attention to balance, a witty personality, and the ability to adapt brand voices across different mediums.
Throughout my career, I have sharpened my craft in crafting compelling and impactful branded communications, including advertisements, emails, events, landing pages, videos, and product marketing materials. I take pride in maintaining and developing a brand’s voice, collaborating seamlessly with cross-functional teams to deliver cohesive and persuasive messaging.
My dedication to excellence and unyielding attention to detail set me apart as a copywriter. I thrive on the challenge of crafting words that not only captivate the audience but also resonate deeply with their emotions. Over my five years of experience, primarily within agency environments, I have continuously honed my copy editing skills, ensuring that each word, sentence, and paragraph is polished to perfection.
However, what truly sparked my love for language and words was an unexpected source – crossword puzzles. Inspired by my grandmother’s gift for writing and her fondness for solving puzzles, I delved into crossword solving last year. As I immersed myself in the challenges presented by various puzzles, I noticed a remarkable improvement in my vocabulary and linguistic agility. This newfound confidence pushed me to tackle more challenging puzzles, which instilled a sense of courage and daring that I had not fully embraced before.
In my current agency, I have established a reputation as both a hard worker and a creative spirit, evident in the accolades I received from my peers and managers. Yet, the realisation that copywriting is not merely about finding word combinations but rather about shaping and honing language to craft powerful narratives ignited a more profound passion within me. I see joining [Company Name] as the next transformative step in my professional journey, where I can further harness my skills and creativity to drive exceptional results for your esteemed brand.
Thank you for considering my application. I am excited about the opportunity to contribute my expertise and enthusiasm to [Company Name]’s dynamic team of talented professionals. I look forward to discussing how my abilities align with your vision and contribute to the continued success of your brand.
Sincerely,
(Your Name)
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